About

Summary

I am an ‘award-winning’ marketing leader driving global integrated marketing campaigns, brand positioning, product marketing, mobile optimization and content strategy for over 12 years. I am an expert in leading big idea development, brand development, digital communications, innovation, and lead generation through compelling and ‘remarkable’ content, with a seamless user experience.

Apart from being a strategic storyteller and having the ability to synthesize market trends, I have consistently exceeded revenue targets. I am known for being extremely proactive, tactful and goal oriented with an excellent track record of increased digital presence and growth in marketing KPI’s for both B2B and B2C brands.

I am successful in engaging customers and securing their loyalty and believe in approaching complex problems through a lens of opportunity. Along with being a creative problem solver, I have the ability to identify process gaps and implement marketing solutions to boost productivity, reduce sales cycle, close leads, activate accounts through lead nurturing and retention programs. I also offer a strong background growing quality leads through awareness programs and multi-channel campaign marketing and with a focus on SEO, SEM, and SME.

Core strengths

  • Growth Marketing
  • Brand Positioning
  • Integrated Campaign
  • Creative, User-Friendly Content Strategy
  • Market Research & Intelligence
  • Lead Generation & Nurturing
  • Channel and Funnel Optimization

Key Contributions

  • Identified and proactively created marketing plans to increase company’s brand positioning as the global solution leader through an SEO optimized, mobile site, integrated multi-channel campaigns, and product marketing resulting in 900% increase in demos, 196% increase in organic visits. Increased productivity by 5X
  • Designed and implemented award-winning digital presence including website revamp, emails, and featured e-campaigns, SEM, social media marketing driving search results up by 280% and leads by 90%.
  • Elevated client experience, managing a portfolio of over 25+ client projects leading to increased 63%-87% web traffic and 28% expansion of accounts across North America.
  • Developed entire marketing program, managed strategic partnerships for a start-up real estate, reducing and managing an annual budget of $4M, tripling sales profit within two years

Other Skills

  • Product Marketing
  • Brand Communication
  • PR Marketing
  • Social Media & Blogs
  • Omni-channel Integration
  • User Experience
  • Email Marketing
  • Webinar & Workshop
  • Event Management
  • Business Development (SMarketing)
  • Customer Acquisition
  • Relationship Management
  • Competitive Research
  • Report & Analysis
  • Creative Direction
  • Prototype Design
  • Media Planning & Budgeting

Learn more >

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